Metricool SmartLinks is the link in bio page inside Metricool’s social media suite: great if you already pay for Metricool to schedule and measure your posts, since SmartLinks needs a paid plan. atom.bio is a standalone link in bio tool with every feature free, more design options and blocks like contact forms, products and maps. After a few weeks with both, I’d pick SmartLinks for Metricool users and atom.bio for everyone else.
Both tools give you one shareable link where your promotions, posts and offers live together. The difference is that one is part of a bigger marketing platform, while the other focuses only on your link in bio page. Below I compare features, ease of use, customization, analytics, selling and pricing, plus a quick look at SmartLinks vs Linktree. Since you’re reading this on the atom.bio blog, I’ve made a point of showing where SmartLinks comes out ahead.
What is atom.bio?
atom.bio is a free link in bio and one-page website builder. More than 1 million people have signed up. I set up a clean page in under five minutes: sign up, pick a template, add your links and you’re done.
What makes it stand out is the feature list: customizable templates, videos and other blocks, a contact form, products, and built-in analytics. All of it is free. Free pages show small ads, and if you want them gone, Premium costs $3.99/month or $29/year (it also emails you when someone fills in your contact form).
What are Metricool SmartLinks?
SmartLinks is part of Metricool, an all-in-one platform for social media scheduling, ads and analytics. Your SmartLinks page gets a mtr.bio address, and you build it from Metricool’s dashboard with buttons, sections and media.
Like atom.bio, it has ready-made templates, customization options and analytics. Its real advantage is that it connects with the rest of Metricool. If you already use Metricool, SmartLinks fits right in with the tools you know.
Features: Metricool SmartLinks vs atom.bio
After a couple of weeks with both, the basics look similar on paper, but they feel different in practice.
atom.bio gives you:
- Templates that look modern, not like they’ve been around since 2010
- Full customization: fonts, colors, button styles, backgrounds with your own images or gradients, and link highlight animations
- Blocks beyond links: YouTube videos, photo carousels, products with price, catalogs, Google Maps, opening hours, reviews and downloadable files
- A contact form and a WhatsApp, Telegram, iMessage or Messenger chat bubble
- An automatic QR code for your page
- Analytics: page views, link clicks, traffic sources and top links, with CSV export
- All of that for free; Premium removes ads and emails you when someone fills in your contact form
Metricool SmartLinks feels like part of a bigger machine, because it is. You get:
- Ready-made templates for a quick, tidy page
- Customization of colors, backgrounds and borders for each button, though less than on atom.bio
- Your Instagram or TikTok posts embedded in the page
- Analytics tied to your Metricool dashboard
- Integration with the rest of Metricool, which is its sweet spot
In short: want a standalone page just for your link in bio? atom.bio. Already living inside Metricool? SmartLinks makes more sense.
Ease of use
I always look at ease of use first. If I need a manual just to add a couple of links, that’s a red flag.
atom.bio is quick to start. I built my first page in under five minutes without feeling lost:
- The onboarding asks a few short questions (who you are, what you create) and sets you up.
- Templates make it easier: pick one, change colors or fonts, add your links, done.
- Even with lots of options, the editor never felt overwhelming.
SmartLinks feels more structured. It assumes you’re already managing content, analytics and maybe ads in Metricool:
- Setup took me longer, but the page is synced with my Metricool account.
- The dashboard is more complex: great if you want all your marketing in one place, overkill if you just want a bio link page.
- Templates are easy to apply, but there’s less guidance for first-timers.
Customization
A link in bio page should feel like yours, not like a copy of a hundred others.
atom.bio is built for people who like options: fonts, color palettes, buttons, backgrounds and animations. Even when I went full “designer mode”, the tool didn’t fight me.
SmartLinks leans toward practical brand consistency. You can match your look, but it’s more about staying tidy and professional than standing out. If atom.bio is the playground, SmartLinks is the boardroom.
Templates
- atom.bio: a gallery of modern templates you can change right away.
- SmartLinks: clean but basic templates, with less variety.
Blocks and media
- atom.bio: I could add videos, social icons, carousels and other blocks that made my page more than a list of links.
- SmartLinks: mostly link buttons and sections, but it lets you embed an actual Instagram or TikTok post, which makes the page feel more alive.
Forms
- atom.bio: a built-in contact form collects emails, phone numbers and messages right on the page. Useful if you’re growing a brand or a newsletter.
- SmartLinks: no native forms, so you send people elsewhere to collect leads.
Analytics
atom.bio
I was surprised by how useful the free analytics were. You can see:
- How many people view your page
- Which links get the most clicks, and which ones are ignored
- Where your visitors come from (traffic sources)
- Your top links, with a CSV export if you want your own reports
Everything is laid out simply, so you get the gist without a course in analytics. You can also connect Google Analytics or the Facebook Pixel.
Metricool SmartLinks
This is where SmartLinks flexes. Because it’s part of Metricool, you see your link page next to the rest of your marketing:
- Link clicks alongside your social posts
- How your campaigns perform, tied back to your bio links
- Ad insights if you run promotions
The catch: you need to be invested in Metricool to get the most out of it. If you just want to check clicks, it can feel like too much.
Selling from your link in bio
atom.bio
For a free tool, atom.bio gave me several ways to sell without extra apps:
- Products with price and photo that people order by WhatsApp
- Catalogs and price lists
- Links to your store, courses or services
- YouTube embeds to send views to your channel
- A contact form for quotes and enquiries
atom.bio doesn’t process payments, so it never takes a commission. It didn’t feel like I was forcing a sales funnel on my audience.
Metricool SmartLinks
SmartLinks, like the rest of Metricool, leans toward businesses and marketers. It helps you send bio traffic to your campaigns and connect your bio performance with your social and ad results, so you can see if your ads pay off. It felt more like plugging my page into a marketing machine than having a standalone shopfront.
Metricool SmartLinks vs Linktree
Linktree is the best-known link in bio tool. Its free plan has unlimited links, social icons, themes and basic analytics, but the Linktree logo stays on free pages. Paid plans run from about $8/month (Starter) to about $35/month (Premium) on US monthly billing, and hiding the logo needs Pro (about $15/month) or Premium.
SmartLinks makes sense over Linktree if you already pay for Metricool, because your link page sits next to your scheduling and analytics. If you only need a link in bio page, Linktree or atom.bio are simpler. Read what Linktree is and how it works, or compare more Linktree alternatives.
Pricing
atom.bio
Templates, customization, analytics and all blocks are free. The only optional cost is Premium, $3.99/month or $29/year, which removes ads and atom.bio banners and emails you when someone fills in your contact form. I kept expecting a “Go Premium” roadblock, and it never came. See the atom.bio plans.
Metricool SmartLinks
SmartLinks comes with Metricool’s paid plans. Prices when I checked:
- Free: doesn’t include SmartLinks. Metricool’s help center says you need a paid plan to create and manage them.
- Starter: about $18/month billed yearly or $22/month monthly. Adds more SmartLinks options, unlimited scheduling, full analytics, competitor analysis and Canva/Drive integrations.
- Advanced: about $45/month billed yearly or $54/month monthly. Adds collaboration tools, custom reports, Looker Studio and Zapier.
The verdict on price
- atom.bio wins on simplicity and price if you want a customizable bio page with analytics and no fuss.
- SmartLinks makes sense if you use (or plan to use) Metricool’s full suite. Otherwise you’d pay for a toolkit when you only need the link in bio part.
So which one deserves your link?
SmartLinks by Metricool makes sense if you already run your social media inside Metricool. It connects with their scheduling, analytics and ads, which is great for teams managing everything in one place.
atom.bio keeps things simple without skimping on features: templates, customization, blocks and analytics, all free.
SmartLinks is best for marketers and teams already deep in Metricool. atom.bio is for creators, small businesses and anyone who wants a complete link in bio page without paying. If that’s you, create your free link in bio page, or see how atom.bio compares with other tools in our best link in bio tools roundup.
Metricool SmartLinks vs atom.bio FAQs
What are Metricool SmartLinks?
SmartLinks is Metricool’s link in bio page. It gives you one shareable link (on a mtr.bio address) with buttons, sections and your Instagram or TikTok posts. It lives inside Metricool’s social media suite, so it’s built for people who already use Metricool to schedule posts, check analytics and run ads.
Are Metricool SmartLinks free?
No. Metricool’s help center says SmartLinks is available on paid plans: you need to upgrade to create and manage SmartLinks. Paid plans start with Starter (about $18/month billed yearly). atom.bio has a free plan; Premium costs $3.99/month or $29/year, removes ads and atom.bio banners, and emails you when someone fills in your contact form.
Metricool SmartLinks vs Linktree: which is better?
If you already use Metricool, SmartLinks is more convenient because your link page and its stats sit next to your scheduling and social analytics. If you only need a link in bio page, Linktree is simpler and better known, with unlimited links on its free plan but the Linktree logo on free pages. atom.bio is another option if you want a complete page for free.
Is it safe to open a SmartLinks or atom.bio link?
Yes. Metricool and atom.bio are legitimate services, and opening a mtr.bio or atom.bio page is like opening any web page: it doesn’t install anything. The real risk is where the page owner’s buttons lead, so check the address before you type passwords or card details.
SmartLinks or atom.bio: which one should I use?
Use SmartLinks if you already run your social media in Metricool and want everything in one dashboard. Use atom.bio if you want a standalone link in bio page that’s quick to set up, more customizable and free, with blocks like contact forms, products and maps.