June 8th, 2022
In today’s world, a social media presence is practically vital to a company’s success. 58.7% of the total global population uses social media; it’s a big part of our lives and it’s growing exponentially. The use of applications like Instagram, Facebook, and TikTok can be a really great way to market your products and services because you have the potential to reach countless customers at virtually no cost. However, marketing on social media can be intimidating, especially if you’re not very familiar with the different sites. But, how do you grow on social networks?
Here are five things every entrepreneur who wants to market their products and services on social media should do.
While posting on social media is relatively free and easy, it still requires a strategy. It’s important to remember that different platforms have different audiences. You’re not going to be as successful if you use the same content and tone on Facebook and TikTok. By diversifying your content to fulfill the needs of each platform, you’re more likely to get the response you want from your followers. For example, Twitter is great for posting brief, informational text and answering questions from consumers, while Instagram is mostly visual and a good way to capture your audience’s attention and draw them in. Creating a monthly content calendar with a voice and cadence unique to each platform is a great way to stay on top of your posts and ensure that you’re reaching your goals.
Strategizing content isn’t just about what you post, but also when you post. Tracking analytics and knowing at what time on what days your desired audience is most active on social media can be very helpful. Use analytic tools to optimize your sharing times and schedule posts ahead of time using websites such as Hootsuite , Buffer, and Later.
While it’s important to be authentic and have your own voice as a company, following trends on social media is a great way to grow your following. Identifying media trends allows your business to remain relevant in its industry and captivate your customers. Additionally, posting content that aligns with current trends helps your audience relate to you and your services. They’re more likely to remember your company over a competitor’s when purchasing a product or service. Post what your customers actually want to see, not just what you think they should see.
Here’s the thing: most people on social media don’t want to think very hard… Usually, users scroll to escape reality or pass time. Your posts need to be simple with a clear call to action. Being too complicated or wordy is a quick way to make your posts ineffective. Use polls and questions to engage your audience. Simplify the processes that you want them to complete and make links easily accessible. The best way to do this is by using ATOM.BIO, a website that allows you to connect all of your links into one. You can create an ATOM.BIO site for free and insert links to your social media accounts, blog posts, videos, professional website, and online storefront. Then you can paste your link into your bio and make it easy for your customers to find all of your information. Minimize the amount of work for your audience to keep them interested.
While social media is fantastic for marketing, it’s also useful for customer service. Twitter is an especially great platform for responding to consumer praises or complaints. By replying to comments in a personalized way (using their name/username, offering an apology or thanks, providing further contact information, etc.) you can build relationships with your audience. Conversing with your customers online also creates trust and brand loyalty. They’re always going to come back to you over someone else because they feel like they really “know” you.
While social media can be unnerving for entrepreneurs, the most important thing to remember is to be true to yourself and your company. Over everything else, your audience wants to see the “real you”. By strategizing your content to fit each platform, creating efficient and engaging posts, and interacting with your audience, you can promote your company’s success at virtually no cost. Good luck!