June 22nd, 2022
Social media is an inexpensive and efficient way to promote your business and generate sales. At first glance, social media marketing may seem easy and fun. But often times you may run into a creative block and be fresh out of content ideas. If that’s the case, here are 15 social media post ideas businesses can use on almost any platform.
Share a quick tidbit or “pro-tip” with your consumers. Advise them on how to get the most out of your product or service or answer a frequently asked question.
Did you meet a financial goal recently? Reach 5,000 followers on Instagram? Set a sales record? Share your company accomplishments with your supporters! Your transparency and enthusiasm can help you better connect with your audience. Make sure to thank your customers if applicable.
Sometimes your viewers are going to become bored of reading. Film and post a quick “How-to” video, explaining how to use your product or service. Visually engage your audience and promote your company at the same time.
Everyone loves user-generated content, especially marketers. Your followers want to see that real people are using and enjoying your product and service. Repost customers’ photos starring your business on your feed and Stories.
If your employees go to seminars, team-building events, workshops, etc., post group photos from the event. It shows your company personality. If your team goes to a fundraiser, post information on how and where your followers can donate.
Infographics are a great way to share a ton of information while still visually appealing to your followers. Your audience is more likely to read important statistics or facts that they may have previously disregarded.
Highlight what your business is all about with quotes from employees and behind-the-scenes images or videos. Build trust with your consumers by sharing your values and beliefs.
Does your company have a blog? Sharing blog post links on each platform is a great way to increase website traffic. Remind your followers that you have a blog, and provide easy access to all of your links with ATOM.BIO. Add your blog posts to your ATOM.BIO page and link it in your company’s bio to make it easy to find.
Interact with your audience by asking questions and posting polls. Instagram Stories has a great feature that allows your followers to ask questions and your company to respond. Additionally, polls engage your audience. Ask them what their favorite product or service of yours is, or gain insight into how they feel about different aspects of your business.
Customer reviews help your business gain credibility. Share positive reviews or customer testimonials on your page in video or quote form. Provide personal and distinctive responses to any negative feedback on review sites and Twitter.
What’s going on in your industry? If there are any important events that occur that could affect your business, share posts to inform your audience.
Highlight new team members on your social media accounts. You can post their headshot, name, job position, and a little “About Me” paragraph. This helps your consumers feel connected to you and makes the relationship a little more personal. And your employees will feel recognized and important!
Everyone loves a feel-good quote every now and then. Encourage your audience with inspiring posts from industry leaders or anything else that your followers may relate to.
Humor is another fantastic way to connect with your audience. Create or repost non-offensive memes to make your followers laugh. It may seem silly or unprofessional, but it could potentially lead to them taking a deeper look at your social accounts and making a purchase.
Incentivize your followers to do some word-of-mouth marketing for you. Start contests with prizes, or host giveaways on social media. For example, post an image of the prizes and rule that to win, you must repost the image and tag three friends. This is a great way to reach new audiences at a low cost.